Bikes

Trading a gas pedal past for a cleaner, powered-by-you future was the inspiration behind Devinci's Leisure Series lineup. That and—of course—making everyday outings even more fun. Optimum GO2 builds bring reliability and confidence-inspiring features to casual countryside excursions or mandatory mid-town romps. Rear rack, fender, and kickstand compatibility enhance versatility across all models. And final-touch details such as a premium finish bolstered by clean, internal cable routing bring it all home in a sleek, stylish package. Your perfect ride starts here.

TIME YOUR PERFECT RIDE Trading a gas pedal past for a cleaner, powered-by-you future was the inspiration behind Devinci's Leisure Series lineup. That and-of course-making everyday outings even more fun. Optimum GO2 builds bring reliability and confidence-inspiring features to casual countryside excursions or mandatory mid-town romps. Rear rack, fender, and kickstand compatibility enhance versatility across all models. And final-touch details such as a premium finish bolstered by clean, internal cable routing bring it all home in a sleek, stylish package. Your perfect ride starts here.

DOWN FOR TOWN The innovative commuter/urban platform mixes masterful aesthetics with nimble handling and turbo-charged acceleration. Optimum S02 Aluminum frame geometry riffs on Devinci's MTB DNA, putting riders in an upright, short-stem position for a tall view of tripping pedestrians and swerving cabs. Maneuverability, meanwhile, is enhanced by ultra-fast 27.5 wheels. Stop on a dime thanks to all-weather disc brakes. Additional city-inspired features include safety-striped paint, 2.0 tire clearance, and rear rack and fender compatibility.

Trading a gas pedal past for a cleaner, powered-by-you future was the inspiration behind Devinci's Leisure Series lineup. That and—of course—making everyday outings even more fun. Optimum GO2 builds bring reliability and confidence-inspiring features to casual countryside excursions or mandatory mid-town romps. Rear rack, fender, and kickstand compatibility enhance versatility across all models. And final-touch details such as a premium finish bolstered by clean, internal cable routing bring it all home in a sleek, stylish package. Your perfect ride starts here.

Trading a gas pedal past for a cleaner, powered-by-you future was the inspiration behind Devinci's Leisure Series lineup. That and—of course—making everyday outings even more fun. Optimum GO2 builds bring reliability and confidence-inspiring features to casual countryside excursions or mandatory mid-town romps. Rear rack, fender, and kickstand compatibility enhance versatility across all models. And final-touch details such as a premium finish bolstered by clean, internal cable routing bring it all home in a sleek, stylish package. Your perfect ride starts here.

Trading a gas pedal past for a cleaner, powered-by-you future was the inspiration behind Devinci’s Leisure Series lineup. That and—of course—making everyday outings even more fun. Optimum GO2 builds bring reliability and confidence-inspiring features to casual countryside excursions or mandatory mid-town romps. Rear rack, fender, and kickstand compatibility enhance versatility across all models. And final-touch details such as a premium finish bolstered by clean, internal cable routing bring it all home in a sleek, stylish package. Your perfect ride starts here.

Gym sesh to cardio regime to kale smoothie and everything in between—you define your roll. When it's time to shift gears and stroke the pedals, the all-new Devinci Hex is here to add a fresh perspective to your daily shred. This fitness focused machine features road bike-like efficiency thanks to sleek, speedy Double Butted Optimum G02 aluminum frame tech. The full carbon fork is light and responsive for fine-tuned handling.

Wherever you roll, Hatchet is willing, able — and highly capable. This versatile, fun-igniting platform merges off-road DNA with a moonshot mindset that shreds Strava gravel, brings the party to Grinduro and even plays nice on pure pavement. Hatchet has 700c x 45mm / 650b x 2.1'' tire clearance, and its MTB-inspired geometry includes a longer top-tube and shorter stem for enhanced handling on loose, technical terrain. When it's time to slow your roll, 160mm flat-mount brakes stop on a dime.

- Shimano Altus 21-speed shifting - Linear-pull brakes - Lightweight alloy frame - Fast-rolling 700c wheels - Puncture-resistant tires

- Shimano Altus 21-speed shifting - Linear-pull brakes - Lightweight alloy frame - Fast-rolling 700c wheels - Puncture-resistant tires

Riding bikes is all about getting outside, feeling strong, and reveling in confidence to keep the workout going. We know that curvy road bike handlebars don't fit everyone's lifestyle, so we developed our line of Verza Speed bikes accordingly. They're perfect for jetting around on two wheels for a workout, errand, or a commute to work, and they integrate flawlessly into daily routines, all with a focus on fun. Verza Speed 50 Low price, high value. The Verza Speed 50 is everything you want in a new bike—comfort, efficiency, and fun! - 8-speed drivetrain with triple crankset - Shimano groupset for crisp shifting - Classic-style rim brakes

Riding bikes is all about getting outside, feeling strong, and reveling in confidence to keep the workout going. We know that curvy road bike handlebars don't fit everyone's lifestyle, so we developed our line of Verza Speed bikes accordingly. They're perfect for jetting around on two wheels for a workout, errand, or a commute to work, and they integrate flawlessly into daily routines, all with a focus on fun. Verza Speed 50 Mid-Step Mid-step version of the Verza Speed 50, meaning it has a stepover frame design that makes mounting and dismounting easier than ever. - 8-speed drivetrain with triple crankset - Shimano groupset for crisp shifting - Classic-style rim brakes

Riding bikes is all about getting outside, feeling strong, and reveling in confidence to keep the workout going. We know that curvy road bike handlebars don't fit everyone's lifestyle, so we developed our line of Verza Speed bikes accordingly. They're perfect for jetting around on two wheels for a workout, errand, or a commute to work, and they integrate flawlessly into daily routines, all with a focus on fun. Verza Speed 40 Updated with more efficient gearing, the Verza Speed 40 is a great all-rounder that's perfect for any ride, commute, or cruise. - Shimano Altus shifting - Triple-chainring crankset - Hydraulic disc brakes

Riding bikes is all about getting outside, feeling strong, and reveling in confidence to keep the workout going. We know that curvy road bike handlebars don't fit everyone's lifestyle, so we developed our line of Verza Speed bikes accordingly. They're perfect for jetting around on two wheels for a workout, errand, or a commute to work, and they integrate flawlessly into daily routines, all with a focus on fun. Verza Speed 20 Featuring Shimano Tiagra shifting, this Verza Speed offers smooth shifting and a comfortable ride. Also includes a cushy gel saddle. - Tubeless-ready wheels - Shimano Tiagra 10-speed shifting - Hydraulic disc brakes

Road cycling has evolved. Riders all over the world are pushing their equipment further than ever before. They're getting off the beaten path, exploring new roads, and spending more time in the saddle on solo excursions, group adventures, and epic gran fondos, all to satisfy their passion for the ride. These are the riders that inspired us to create the VR, the most versatile and capable endurance road bike in our history. Drawing on decades of frame building and carbon fiber innovation, our engineers meticulously crafted each and every VR model from the ground up with the most refined geometry and materials selection of any Felt endurance road bike, ever, harmoniously melding together comfort and performance. VR 60 Small price, big performance. Our most advanced aluminum endurance frame paired with a carbon fork. Built with a meticulously curated collection of high-value components. - Aluminum frame and carbon fork - Shimano Claris groupset - Disc brakes for maximum control

Who says that you can't have your cake and eat it, too? Meet the Broam, our most capable road bike ever. It's an all-purpose, drop-bar beast that's equally at home on pavement, dirt trails, and gravel roads. Dual-wheel compatibility? Check. Mounts for racks and fenders? Check. A comfortable ride quality for all-day pedaling? Check. For as long as people have been riding bikes, there have been people riding bikes over long distances, traveling across the land, and experiencing the unique perspective that only pedaling can provide. That long-heralded mystique thrives in the Broam. It's everything you want in a road bike, and then some. Just make sure to bring along your sense of adventure. Broam 60 Same durable aluminum frame and carbon fork combination as its pricier siblings. Built with a high-value selection of components designed for countless miles of epic rides. - Shimano Claris components - BSA threaded bottom bracket - Tubeless-compatible rims

Road cycling has evolved. Riders all over the world are pushing their equipment further than ever before. They're getting off the beaten path, exploring new roads, and spending more time in the saddle on solo excursions, group adventures, and epic gran fondos, all to satisfy their passion for the ride. These are the riders that inspired us to create the VR, the most versatile and capable endurance road bike in our history. Drawing on decades of frame building and carbon fiber innovation, our engineers meticulously crafted each and every VR model from the ground up with the most refined geometry and materials selection of any Felt endurance road bike, ever, harmoniously melding together comfort and performance. VR 40 The best aluminum endurance bike we've ever created. Features a carbon fork to mitigate road chatter. Compatible with rack and fenders for amazing versatility. - Our most advanced aluminum endurance frame - Shimano Tiagra groupset - Tubeless-compatible aluminum wheels

Gravel riding is here, and it's the new breed of cycling. Sure, riding drop bars on dirt isn't a new thing. Many folks will rightfully point out that it's been a way of life for many cyclists for as long as people have been pedaling atop two wheels. Shoot, even historians remind us that the Tour de France began on gravel roads. But these days, there are more eyeballs on the gravel riding scene, more legs in the game, and more minds opening up to the wonderful world of off-road adventure. And it's awesome. That's why we created the Breed. To chase the sunset across empty gravel roads. To discover a new perspective along our local trails. And to further expand the incredible freedom a bicycle can offer. So whether you're just discovering a new way of riding, or are a dyed-in-the-wool gravel grinding veteran, the Breed is for you. Breed 30 Our tried-and-true gravel race bike. Handles like your favorite road rig, but on any terrain you encounter. Decked out with a high-value collection of components including Shimano's gravel-specific GRX group.

Road cycling has evolved. So, too, has the endurance road bike. The VR provides an all-new perspective on experiencing the road, one centered around pushing the limits of distance, topography, and terrain. It’s a bike with which to go forward, to discover, and to evolve. From sunrise to sundown, the VR is your companion to heretofore unknown roads. Buy it if: You want a modern road bike designed for all-day, epic road rides, with a focus on comfort and a smooth ride quality. You also prefer the classic tactile sensation of mechanical shifting and want the most advanced carbon frameset in the VR range. Highlights: - Variable Road UHC Advanced frame and fork - Clearance for up to 30mm tires - Modern endurance geometry for a broad fit range - Shimano 105 2x11 drivetrain - Shimano 105 hydraulic disc brakes

Frame TIG-Welded Hi-Tensile Steel, Internal Cables Rear Shock n/a Fork Hi-Tensile Unicrown Straight Blades Headset 1-1/8” Threaded, Zero Stack w/Aluminum Conical Top Cap Rims Aluminum, 700c, 32H Hubs, Front Aluminum, QR, Rubber Seal Hubs, Rear Aluminum, QR, Rubber Seal Tires Kenda Khan, 700 x 38c, Skin Wall w/Anti-Puncture Spokes 14G Stainless, 32x32 Derailleur, Front Shimano Tourney, TY510, 28.6mm Derailleur, Rear Shimano Tourney, RD-TY300D Shifters Shimano Revo RS36 Chain KMC Z8.3 Crankset Shimano FC-TY501, 48/38/28T w/CG, S-M:170, L-XXXL:175 BB Cartridge Bearing Freewheel Shimano Mega Range, 14-34T, 7-Speed Pedals Nylon Platform Seatpost Aluminum Suspension, 25.4mm Saddle DDK Wide Comfort, Memory Foam w/Elastomer Spring Handlebar Aluminum, 100mm rise, 660mm Stem Aluminum Quill, 25 Degree Grips Comfort Kraton Brake Levers Aluminum Linear Pull Brakes Aluminum Linear Pull w/ABS System Click for more information about BrakeSafe Color Audi Gray, Black, Matte Green; Low-Step: Black, Coral, Stone Green Frame Size S/15, M/17, L/19, XL/21, XXL/23, XXXL/25 (XXL/23 & XXXL/25 Black Only); Ladies: S/14L & M/17L Low-Step

Frame TIG-Welded Hi-Tensile Steel, Internal Cables Rear Shock n/a Fork Hi-Tensile Unicrown Straight Blades Headset 1-1/8” Threaded, Zero Stack w/Aluminum Conical Top Cap Rims Aluminum, 700c, 32H Hubs, Front Aluminum, QR, Rubber Seal Hubs, Rear Aluminum, QR, Rubber Seal Tires Kenda Khan, 700 x 38c, Skin Wall w/Anti-Puncture Spokes 14G Stainless, 32x32 Derailleur, Front Shimano Tourney, TY510, 28.6mm Derailleur, Rear Shimano Tourney, RD-TY300D Shifters Shimano Revo RS36 Chain KMC Z8.3 Crankset Shimano FC-TY501, 48/38/28T w/CG, S-M:170, L-XXXL:175 BB Cartridge Bearing Freewheel Shimano Mega Range, 14-34T, 7-Speed Pedals Nylon Platform Seatpost Aluminum Suspension, 25.4mm Saddle DDK Wide Comfort, Memory Foam w/Elastomer Spring Handlebar Aluminum, 100mm rise, 660mm Stem Aluminum Quill, 25 Degree Grips Comfort Kraton Brake Levers Aluminum Linear Pull Brakes Aluminum Linear Pull w/ABS System Click for more information about BrakeSafe Color Audi Gray, Black, Matte Green; Low-Step: Black, Coral, Stone Green Frame Size S/15, M/17, L/19, XL/21, XXL/23, XXXL/25 (XXL/23 & XXXL/25 Black Only); Ladies: S/14L & M/17L Low-Step

FRAME: Alloy 6061 w/Custom Formed TT & DT w/Replaceable Derailleur Hanger FORK: Alloy Straight Leg w/CrMo Steerer HEADSET: 1-1/8” Threaded, Zero Stack w/Alloy Conical Top Cap RIMS: Alloy Double Wall, 26x32H HUBS, FRONT: Alloy Disc w/CNC Rotor Flange, QR HUBS, REAR: Alloy Disc w/CNC Rotor Flange, QR, Cassette TIRES: Kenda Khan, 26x2.35 w/Anti-puncture SPOKES: 14G Black, 32x32 DERAILLEUR, FRONT: Shimano FD-M310 DERAILLEUR, REAR: Shimano Altus RD-M310 SHIFTERS: Shimano SL-M315 Trigger CHAIN: KMC Z8.3 CRANKSET: Shimano FC-TY301, 48/38/28 w/CG BB: Cartridge Bearing CASSETTE: Shimano CS-HG31-8,11-34T, 8 Speed PEDALS: Wellgo Platform w/Non-slip Tread, DU Bearings SEATPOST: Alloy Suspension, 27.2x350L SADDLE: KHS Wide Comfort, Dual Density w/Elastomer Spring & Reflective Back HANDLEBAR: Alloy 100mm rise/660mm STEM: Alloy Quill, 25 Degree, S:80mm, M-L:100mm GRIP: Comfort Kraton BRAKE LEVERS: Alloy Linear Pull BRAKES: Radius Cable Disc BR-CX7, 160mm Rotors w/ABS System

FRAME: Alloy 6061 w/Custom Formed TT & DT w/Replaceable Derailleur Hanger FORK: Alloy Straight Leg w/CrMo Steerer HEADSET: 1-1/8” Threaded, Zero Stack w/Alloy Conical Top Cap RIMS: Alloy Double Wall, 26x32H HUBS, FRONT: Alloy Disc, QR HUBS, REAR: Alloy Disc , QR, Cassette TIRES: Kenda Khan, 26x2.35 w/Anti-puncture SPOKES: 14G Black, 32x32 DERAILLEUR, FRONT: Shimano Acera FD-T3000-2 DERAILLEUR, REAR: Shimano Alivio RD-M3100 SHIFTERS: Shimano SL-M3000 Trigger CHAIN: KMC Z99 w/Missing Link CRANKSET: Shimano FC-MT210-2, 2pc., 46/30 BB: Shimano Outboard Bearing CASSETTE: Shimano CS-HG200-9, 11-36T, 9 Speed PEDALS: Wellgo Platform w/Non-slip Tread, DU Bearings SEATPOST: Alloy Suspension, 27.2x350L SADDLE: KHS Wide Comfort, Dual Density w/Elastomer Spring & Reflective Back HANDLEBAR: Alloy 100mm rise/660mm STEM: Alloy Quill, 25 Degree, S:80mm, M-L:100mm GRIP: Comfort Kraton BRAKE LEVERS: Shimano MT200 BRAKES: Shimano MT200 Hydraulic, 160mm Rotors Wave 12

FRAME: New Disc Design, Alloy 6061 w/Custom Formed Double Butted T/T & D/T, Internal Cable, Flat Mount Disc, Replaceable Derailleur Hanger FORK: Carbon with Alloy Steerer, Straight Blades HEADSET: Integrated Cartridge Bearing RIMS: Weinmann XTB26 Double Wall w/CNC side Wall HUBS, FRONT: Formula Alloy QR HUBS, REAR: Formula Alloy QR, Cassette TIRES: Kenda K-176 Road, 700x28C SPOKES: 14G Stainless Black, 24x28 DERAILLEUR, FRONT: Shimano FD-R2000 Claris, 31.8 DERAILLEUR, REAR: Shimano RD-R2000SS Claris SHIFTERS: Shimano STI, ST-R2000 Claris CHAIN: KMC Z8.3 w/Missing Link CRANKSET: Shimano FC-RS200 Alloy, 50/34, XS:165, S-M:170, ML-XL:175 BB: Cartridge Bearing CASSETTE: Shimano HG200-8 12/32 8 Speed PEDALS: Full Alloy w/DU Bearing SEATPOST: Alloy Micro-adjust, 27.2x350mm SADDLE: KHS Road Padded HANDLEBAR: Alloy Drop, Compact Bend, 31.8, XS-ML:42cm, L-XL:44cm, Ladies:38cm STEM: Alloy 3D Forged, Threadless 4-bolt, 7-degree, 31.8, XS-S:90mm, M-ML:100mm, L-XL:110mm, Ladies:80mm GRIP: Cushion Tape BRAKE LEVERS: Shimano ST-R2000 Claris BRAKES: Tektro MD-C550 Dual Piston, Flat Mount Road Mechanical Disc Brake w/160mm Ro

Is your little one ready for a big kid bike? The Coaster 12" is the perfect first bike or progression from a run bike for kids age 3 to 4 years old. Equipped with coaster brakes and removable training wheels, the Coaster 12" gives young riders the stability and control to build confidence and skills. The lightweight aluminum frame has lower standover to fit smaller riders, so young kids can begin to experience the fun and adventure only found on two wheels. - Lightweight alloy frame - Kid-sized components - Coaster brake - Air tires w/semi-smooth tread - Training wheels included

Norco's 14" Coaster mountain bikes are perfect for getting your 3 to 4-year-old youngster riding trails and having fun. These bikes feature Norco's rugged but lightweight aluminum frame, 14-inch wheels, and quality components across the board. With a familiar coaster brake and rear hand brake on the Coaster, young riders can confidently get rolling and dependably stop. They'll love the eye-catching colors and comfortable seat as they experience two-wheeled fun and freedom. - Lightweight alloy frame - Kid-sized components - Coaster brake with rear hand brake - MTB tread tires - Training wheels included

Norco's 16" Roller mountain bikes are perfect for getting your 4- to 5-year-old youngster riding trails and having fun. These bikes feature Norco's rugged but lightweight aluminum frame, 16-inch wheels, and quality components across the board. With front and rear hand brakes, young riders can confidently get rolling and dependably stop. They'll love the eye-catching colors and comfortable seat as they experience two-wheeled fun and freedom. LIGHTWEIGHT FRAME AND COMPONENTS Lightweight aluminum frames with size-scaled tubing have been carefully fitted with the lightest components possible for a better ride experience. EASY ACCESS BRAKES Easy braking with small levers and reach adjust on select bikes fit small hands so riders can get used to hand brakes as early as possible. QUALITY FEATURES AND TOUCH POINTS Premium components, such as stainless steel spokes, quality lightweight saddles, krayton rubber grips and Jr. BMX pedals have been selected for durability, safety and long-lasting performance.

Norco's 20-inch Roller all-purpose mountain bikes are perfect for getting your 5- to 8-year-old youngster riding trails and having fun. These bikes feature Norco's rugged but lightweight aluminum frame, 20-inch wheels, and quality components across the board. With front and rear hand brakes, young riders can confidently get rolling and dependably stop. They'll love the eye-catching colors and comfortable seat as they experience two-wheeled fun and freedom. GEOMETRY AND FIT Low top tube standover heights and shorter chainstay lengths give us the ability to fit smaller children on bikes with larger wheels, while short stems and wide bars add stability, making it easier than ever for young riders to build skills and confidence. EASY TO USE BRAKES AND SHIFTERS We’ve added small levers and reach adjust to fit small hands so youngsters can learn how to use hand brakes quickly. Brakes are easy to use inspiring confidence so they can get used to using hand brakes at a younger age. QUALITY FEATURES AND TOUCH POINTS The premium components list is large on these bikes including stainless steel spokes, a quality lightweight saddle, soft krayton rubber grips. Jr. BMX pedals were specifically selected for durability, safety, and long lasting performance. LIGHTWEIGHT FRAME AND COMPONENTS Our 20-inch all-purpose mountain bikes come complete with size scaled tubing and are carefully fitted with the lightest components for optimal responsiveness and overall ride experience.

Norco's 16" Coaster mountain bikes are perfect for getting your 4 to 5-year-old youngster riding trails and having fun. These bikes feature Norco's rugged but lightweight aluminum frame, 16-inch wheels, and quality components across the board. With a familiar coaster brake and rear hand brake on the Coaster, young riders can confidently get rolling and dependably stop. They'll love the eye-catching colors and comfortable seat as they experience two-wheeled fun and freedom. - Lightweight alloy frame - Kid-sized components - Coaster brake with rear hand brake - MTB tread tires - Training wheels included

The Storm 14 SS provides simple upkeep and operation that'll help young riders find the best line and stop on a dime. Get good on a fully rigid rig with Storm. The Storm 14 SS's lightweight, durable aluminum frame and fork combine with a simple, lightweight drivetrain, quality linear pull brakes and optimized fit for riders from 3'9" to 4'3", building and a love for dirt that’ll last a lifetime. REASONS IT'S RAD - Beautifully crafted for light weight and durability. - Easy gearing for quicker starts and easy climbs. - Quality brakes with short reach levers. - Models to meet the needs of every young rider.